Nitika Garg brings over two decades of experience from the pharmaceutical and healthcare industry, where her work has always centred on one principle—solutions must be safe, effective, and grounded in science. With more than 25+ years of hands-on exposure to research, formulation science, and patient-focused care, she developed a clear understanding of what modern skincare often lacks: credibility, clarity, and genuine care for the end user.

The Inspiration Behind the Brand

After years of working closely with science-backed wellness solutions, Nitika recognised a growing gap between skincare trends and skincare that genuinely supports long-term skin health. In 2025, this insight led her to build Sonrisa with a clear purpose.

Sonrisa was created to serve a wider audience—bringing reliable, thoughtfully formulated skincare into everyday routines, without compromising on safety, science, or integrity. The brand focuses on making high-quality, skin-respecting formulations accessible, effective, and easy to trust.

Shaping Product Standards and Ethics

Nitika plays an active role in defining Sonrisa’s formulation philosophy. Her background ensures that every product is built on research-backed ingredients, responsible sourcing, and rigorous evaluation. For her, skincare is not about quick results—it’s about consistency, comfort, and trust.

Every formulation reflects her belief that science and kindness must work together. Products are designed to respect the skin barrier, support long-term health, and feel reassuring to use—day after day.

A Vision for the Future

Looking ahead, Nitika’s vision for Sonrisa remains clear: to make high-performance, Korean biotechnology-inspired skincare accessible to Indian consumers, while maintaining uncompromising standards of safety and integrity.

She believes that when skincare is created with intention and honesty, it empowers people to feel confident in their own skin. Through Sonrisa, she continues her long-term commitment to building a brand that customers can rely on—not just today, but for years to come.